July 16, 2020By Alex Romanov
So you’ve made the decision to sell your home, congratulations!. 🙂 Now the question is, “how am I going to find a buyer? What is going to make my home sell fast?” One thing you as a seller have to consider is that every buyer has specific needs, wants and tastes. You have to market your home in a way that isn’t too specific to a certain taste (bright pink walls or skull and fire wallpaper may not be for everyone); you have to allow the potential buyer to picture what they would do with the property. The other question is: How do I make the greatest impression on a buyer, especially in this competitive market? We have answers for you! Keep reading below to see our tips on how to find a buyer for your house, and better yet, the best buyer for your house.
One of the first things you need to do is get your home walk-through ready. This means deep cleaning your home, getting rid of clutter and making as much room as possible for potential buyers to be able to walk through without feeling claustrophobic. As mentioned before, buyers need to be able to picture what they would do with a home. We’re not saying to get rid of everything and leave all the rooms empty. Leave just enough for every room to be able to show its functions. This all applies to the front of your home also. Curb appeal is one of THE MOST important things when it comes to selling your home. It won’t matter if the inside of your home is perfectly staged and turn key ready; if the outside of your home has no curb appeal, it ruins the tone for the rest of the showing. Be sure to keep your front lawn mowed, well landscaped, free of clutter, clean and open.
After you have made your home look as “sell-able” as possible, make sure to take as many pictures and videos as you can. If you have the cash to spare, hire a professional photographer who can make every room look it’s best. Highlight your home’s best assets and uniqueness. Look at home repair/maintenance magazines to get ideas. You want interested buyers to look at pictures of your home and say, “Ooh! I want to live there!” Making a “walk-through” video of your home is a smart way of allowing potential buyers to get an idea of what it would be like to walk through the house. Having good quality pictures and videos that show the best parts of your home can spark curiosity and increase the interest of buyers and even get them to book an appointment to see your house!
One of the easiest and more importantly free and cheap ways to market your home for sale is by promoting it on social media. Facebook is the perfect social media platform for this. You can make a status announcing your home for sale. Include an address and ask your friends to share it if they know of anyone looking for a home. You could create a photo album with all the great pictures you have of your home and ask your friends to share that as well. If you are looking at having a scheduled showing of your home, you could create an event for an open house and invite anyone and everyone and make it public so friends of friends can see it also. Other social media outlets you can use are Twitter, LinkedIn and even Instagram. Almost everyone nowadays has some sort of social media profile. There is a big chance you could find your home’s perfect buyer that way.
Setting the right price for your home is the most important decision you will make when you decide to sell. Pricing is the number one thing that buyers are going to think about when finally making their decision on whether to buy or not. If you go too high, you risk turning off buyers; if you go too low, you’ll leave money on the table. The best way to price your home accordingly is to spend the day looking at other homes in your area. Go on a walk through of a similar house (or two or three) that are for sale in your neighborhood. On any given day in Seattle, there are at least five open houses in any neighborhood, especially on weekends. By doing this, you will be seeing the process through potential buyers’ eyes. Ask yourself this question: Compared to the competition, what would be a price that would position my home as the best value proposition for buyers in this marketplace? For the right price you will get the right buyer.
Finding a buyer is no easy task. Finding the right buyer is even more difficult, but it can be done. Just make sure to look at the whole process through the buyer’s eyes. Make decisions according to what will benefit both the seller and the buyer. If you do all the things we suggested, you will attract the perfect buyer for your house!
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